Certified Origins webinar spotlights soil health and supply-chain transparency

Certified Origins convened experts in Reus, Spain, to show how regenerative agriculture, biofertilizers and verified carbon credits can help food suppliers meet stricter transparency demands while improving farm resilience and profitability. The webinar also pointed to a one-year olive grove pilot in Puglia that lifted soil biological activity 80%.

Why it matters: - Global food buyers are demanding more granular data on carbon footprints and responsible sourcing. - Soil degradation is becoming a bigger supply-chain risk in Italy, where ISPRA projects 32% of agricultural land could be degraded by 2030. - Regenerative practices could help producers meet compliance demands while creating new revenue through verified carbon credits.

What happened: - Certified Origins hosted a webinar in Reus, Spain, on June 30, 2026, focused on soil health and supply-chain transparency. - The roundtable, titled "Resiliencia Agrícola y Carbon Farming: Practicidad y rentabilidad," was moderated by Marta Sas, Certified Origins' sustainability manager. - Panelists included Ivano Assenza of Regenalia, Luca Brenna of Tersan Puglia and Francesco Musardo of Radica. - Certified Origins said the session examined how regenerative agriculture can support both supply-chain resilience and farm profitability.

The details: - The panel said regenerative agriculture, biofertilizers and carbon credits certified under the EU framework can help restore depleted soils. - Tersan Puglia presented results from a one-year pilot at an olive grove in Puglia. - After one season of biofertilizer use, soil biological activity rose 80%. - Tersan Puglia said that higher biological activity helps soil absorb nutrients more effectively, resist disease and produce fruit with stronger nutritional and flavor profiles. - Regenalia explained how regenerative practices can generate verified carbon credits under the EU Carbon Removal Certification Framework. - The framework lets farmers measure CO2 stored in soil and sell certified credits to organizations seeking to offset environmental impact. - A cooperative in Puglia already turns olive-milling waste into biofertilizer, returns it to the land and certifies the resulting carbon sequestration as tradable credits. - The cooperative described the process as a fully traceable closed loop from origin to market. - Marta Sas said the model closes the gap between ecological restoration and financial viability. - The webinar recording is available in Spanish and Italian at the full session.

Between the lines: - Certified Origins is positioning traceability as more than a compliance tool. - The company is linking supply-chain transparency, soil regeneration and monetization of carbon capture into one business case. - That framing matters as retailers raise expectations for proof on sourcing, emissions and environmental practices.

What's next: - Farmers and food suppliers will likely face tighter expectations for data on carbon and sourcing practices. - Regenerative and carbon-farming models may gain traction if they continue to show measurable agronomic and financial returns. - Certified Origins appears set to keep using traceability technology and sustainability programs as part of its supply-chain pitch.

The bottom line: - The webinar's core message was simple: healthier soil and better data can support both farm performance and market access.